It is not easy to estimate the exact net worth of a private company like Milkify in 2025, especially when complete financial information is not available. However, Milkify which freeze-dried breast milk. Gained considerable popularity after appearing on Shark Tank.
The company further consolidated its position by securing investments and strategic partnerships. Although financial figures are limited, their presence on TV certainly increased brand recognition and potentially increased revenue and investor interest.
The founders of Milkify offered a $400,000 investment in exchange for 10% equity. Their pitch impressed the Sharks and they seemed happy with this unique business idea. But did a deal actually happen? Be sure to read our latest Milkify update to find out the details!
Milkify’s potential current position and future direction
1. Rapid growth in brand recognition and users
Participation in Shark Tank has significantly increased Milkify’s brand value. The company’s customer base, web traffic, and sales have seen a significant increase since its appearance on TV. Such opportunities are rare for small businesses, connecting them with national and international audiences.
2. Investment and Strategic Partnerships
The participation of prominent investors such as Lori Greiner and Gwyneth Paltrow not only provided Milkify with funding but also with trust and credibility in the market. This investment can help improve R&D, manufacturing, and customer service in the future.
3. Global Expansion Strategy
Milkify’s recent progress and the innovation of its business model indicate that the company is working on international expansion. A new and sensitive product like freeze-dried breast milk has appeal in the global market in terms of trust, quality and convenience, which could open the door to more revenue channels and partnerships.
Milkify Net Worth Shark Tank Update 2025
When Berkeley Luck and Pedro Silva appeared on Shark Tank, they asked for a $400,000 investment in their company in exchange for 10% equity giving the company an initial valuation of $4 million. Their impressive pitch captivated the Sharks, and they eventually landed a unique opportunity with Lori Greiner and Gwyneth Paltrow.
The deal was struck:
A $400,000 payback note to be paid back within 3 years, or investors would be entitled to 20% equity. The deal reduced the company’s new valuation to $2 million. But opened up opportunities!
After the show aired, Milkify saw a dramatic increase in its website traffic, sales and social media presence. A large number of viewers saw the company for the first time on Shark Tank and immediately contacted them, which led to a sudden increase in sales and gave Milkify greater recognition in the local market.
In 2025, if we take into account the general pace of 10% annual growth. Milkify’s potential net worth has grown to about $2.42 million. Which is a great development for a fresh and unique business model.
✅ Yes, Milkify signed a successful $400,000 deal with Lori and Gwyneth.
What happens next for this business? Will it grow further or take a new turn? Be sure to check out our latest Milkify update to find out!
| Shark(s) | Initial Offer | Counteroffer | Deal Accepted? |
| Gwyneth Paltrow + Lori Greiner | $400,000 as a loan in exchange for 20% equity | $400,000 as a payback note within 3 years, or convert to 20% equity ownership | ✅ Yes |
| Kevin O’Leary | Opted out | Not applicable | ❌ No |
| Barbara Corcoran | Declined to invest | Not applicable | ❌ No |
| Mark Cuban | Showed no interest | Not applicable | ❌ No |
Milkify’s journey on Shark Tank: A beautiful blend of science, love, and motherhood
Berkeley Luck is a microbiologist with a PhD and an 18-month-old daughter. During her research, she discovered that traditional methods of preserving breast milk take up a lot of space and only retain nutrients for three months.
So they researched freeze-drying and specifically created a process for drying breast milk that would preserve nutrition and be easily stored.
Her husband and business partner Pedro Silva already believed in her idea and had already invested $40,000. Together, Berkeley and Pedro created their company, Milkify, and applied for 10% of the shares on Shark Tank for $400,000, which valued the company at $4 million.
Presentation and business facts
- Berkeley showed how milk is converted from a liquid to a powder, which can be mixed with water again and used.
- A package costs about $475, which is based on 20 ounces of milk.
- The conversion process is completed in 4 to 5 weeks.
- The company started with $184,000 in revenue in 2021 and made $345,000 the following year.
- Pre-orders had already reached $2 million.
- Digital marketing has not yet been done, with most customers coming from mom groups and referrals.
Shark reaction and agreement
- Mark Cuban was not interested, considering it a luxury product.
- Kevin O’Leary liked the idea but disagreed on the price.
- Barbara Corcoran did not consider it a mainstream product.
- Gwyneth Paltrow and Lori Greiner expressed interest and offered $400,000 in exchange for 20% of the shares.
- Pedro replied that he wanted to get the $400,000 back in three years or he would give up the 20% shares.
- Finally, a deal was made.
What Went Wrong with Milkify on Shark Tank
Milkify, a company that freeze-dries breast milk for long-term preservation, has received funding from two Shark Tank investors, Gwyneth Paltrow and Lori Greiner, as reported in an article by Houston InnovationMap. They agreed to pay $400,000 in convertible notes in exchange for 20% of the company’s shares.
The company’s service offers a solution for storing breast milk for longer periods of time and providing convenience, but it has also been met with some skepticism. Some questioned whether such a service was really necessary, given that the method of freezing milk is already available and relatively inexpensive. Others raised concerns about the drawbacks of the freeze-drying process and potential contamination.
Despite these initial reservations, Milkify received funding and has significantly increased its reach and popularity after appearing on Shark Tank.
Product Availability
Milkify is a company that is using the innovative freeze-drying method to turn breast milk into powder for the first time. Typically, freezing breast milk reduces its nutritional value and can only be used for three months, which is a big problem, especially for nursing and working mothers.
Milkify has solved this problem and introduced a scientifically proven, effective method in which milk is freeze-dried. The process takes 4 to 5 weeks and then the milk is produced in the form of a powder that retains its nutrients for up to three years.
You can use this powder again as liquid milk by dissolving it in water or it can also be used in powder form. This method can be easily done at your doorstep. The price depends on the quantity of milk, and complete instructions for use are also provided. You can easily order your kit from their website.
Dr. Berkeley Luck and Pedro Silva Backstory + Their Initial Pitch
For Dr. Berkeley Luck and her husband, Pedro Silva, the Shark Tank trip was a thrill, but it was also a big opportunity for their small company.
We’ve worked really hard. said Dr. Berkeley Luck founder and CEO of Milkify.
We had episodes of Shark Tank playing at our house every night for months, said Pedro Silva.
The Houston couple tried to take their idea to Shark Tank. In 2018, they founded the company Milkify in their spare bedroom. Dr. Luck said the idea came from a colleague who was having trouble conserving her milk after returning from maternity leave.
As a research scientist, Dr. Luck quickly came up with a new idea.
I invented a method based on my skills and experience that allowed me to freeze breast milk without any contact with equipment or containers,” he said.
I thought it was a very strange idea, but maybe there was something special about it,” Pedro said.
He started with a few friends and family, and then his business started to grow.
In 2021. We started shipping nationwide, so mothers could send us their milk, and that’s when our business started to grow exponentially. Dr. Luck said.
His business is now so successful that he has a waiting list. Some customers have told him he should go on Shark Tank.
Pedro said “I looked at Berkeley and said maybe we should take this chance. Do you think we can? Yes it’s possible!”
Their Shark Tank segment airs Friday night at 7pm on ABC13, and you can also watch it on HULU.
Queries + Shark’s Responses, and Final Deal
Mark thought the service was a clever idea, but he thought it was too expensive and might not be affordable for average homes. He felt like the service was a luxury or special amenity, so he decided not to invest.
Kevin also agreed with Mark. He said that only wealthy mothers would be able to afford this facility. According to him the number of women who would buy this product was very limited, which is why he also refused to invest in it.
Barbara also believed that this service was too expensive for the common people and seemed suitable only for wealthy mothers. She also decided not to invest.
Product Availability
Milkify is a unique company that is using freeze-drying to turn breast milk into powder for the first time. Typically, freezing milk reduces its nutritional value and it is only usable for three months, which is a major challenge for working and nursing mothers.
Milkify has come up with a scientific and safe solution. They dry breast milk into a powder without any direct contact, preserving its nutrients. The entire process is completed in 4 to 5 weeks, and the milk produced remains viable for three years.
The powder is also easy to use. It can be reconstituted by dissolving it in water or adding it to food. The entire process can be done at home. The price depends on how much milk you want to dry. The method of use is also simple and the company provides complete instructions.
You can order your Milkify Kit by visiting their website and get the service at your convenience.
What Happened To The Milkify After Shark Tank?
Milkify, an innovative breast milk freeze-drying company, has been growing rapidly since appearing on Shark Tank. The company has not only increased its customer base but also attracted more investor interest.
Milkify has expanded its team and is now working on plans to expand nationally as well as internationally. They are partnering with Breast Milk Banks to try to replace the traditional storage method with the modern method of freeze-drying.
In addition. he company is looking for international partners to introduce the same service in the UK and Australia. According to their website, Milkify also has the distinction of being the only FDA-registered and GMP-certified company to scientifically freeze-dry breast milk.
Conclusion
Milkify has replaced the old way of storing breast milk with modern science to offer a safe, nutritious and long-lasting solution. Led by Dr. Berkeley Luck and Pedro Silva, the company has introduced a freeze-drying method that preserves breast milk for up to three years without losing its nutritional value. The service is especially useful for mothers who want to balance work and nursing.
Although some sharks questioned its price or valuation, Lori Greiner and Gwyneth Paltrow recognized the true value of the idea. They agreed to a conditional equity deal in exchange for a $400,000 investment, indicating confidence in the company and its future growth. Today, Milkify is gaining ground not only in the US but also internationally, breaking new ground in the safe storage of breast milk.
FAQ’s
Has Milkify made any progress since Shark Tank?
Yes, Milkify expanded its operations, partnered with milk banks, and is exploring international markets.
Is Milkify’s process FDA approved?
Milkify is FDA-registered and operates in a GMP-certified facility, but individual product approvals aren’t required for breast milk processing.
What is the current market value of Hood Company?
As of now, Hood is a private company, so its exact market value isn’t publicly available.
What is Damon John’s total wealth, specifically from Shark Tank and other businesses?
Daymond John’s estimated net worth is around $350 million, earned through FUBU, Shark Tank deals, and various investments.
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